August 23-24, 2017
Disney's Contemporary Resort
Chief Scientist, Primary Data
A Silicon Valley icon and philanthropist for more than thirty years, Steve Wozniak has helped shape the computing industry with his design of Apple’s first line of products the Apple I and II. In 1976, Wozniak and Steve Jobs founded Apple Computer Inc. with Wozniak’s Apple I personal computer. The following year, he introduced his Apple II personal computer, featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive. The Apple II was integral in launching the personal computer industry.
For his achievements at Apple, Wozniak was awarded the National Medal of Technology by the President of the United States in 1985, the highest honor bestowed on America’s leading innovators. In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy and Employment.
Wozniak is Chief Scientist at Primary Data and is a published author with the release of his New York Times best-selling autobiography, iWoz: From Computer Geek to Cult Icon by Norton Publishing.
Chief Business, Technology & Economics Correspondent, ABC News
Rebecca Jarvis is an Emmy-award winning journalist, ABC News’ Chief Business, Technology & Economics Correspondent; host of ABC’s podcast featuring game changing women, No Limits with Rebecca Jarvis; and the anchor of Real Biz with Rebecca Jarvis. Jarvis reports for all ABC News programs including Good Morning America, World News Tonight, Nightline, 20/20, and This Week with George Stephanopoulos.
A recipient of the Women in Numbers Award, Jarvis has been named one of the top business journalists in the U.S. by The Alliance for Women in Media. She was the first and only reporter to interview United CEO Oscar Munoz in a worldwide exclusive following the controversy surrounding the airline’s forceful removal of a passenger; and has conducted news making interviews with the biggest names in business and technology, including Warren Buffett, Richard Branson, Sheryl Sandberg, Diane von Furstenberg, Bill and Melinda Gates, and the first female CEO to run a car company, GM’s Mary Barra.
A graduate of the University of Chicago, Jarvis holds a degree in Economics and Constitutional Law and began her career in investment banking and foreign currency trading. She was named a National Point of Light for her work with Colin Powell to empower children and improve communities.
Chief Executive Officer, Wounded Warrior Project
SAS proudly presents Michael Linnington, CEO of Wounded Warrior Project (WWP). Michael brings over 35 years of military experience and leadership to the organization. As CEO, Michael oversees day-to-day operations and works with the executive team to set and implement the organization’s strategic vision. He is responsible for ensuring WWP’s free, direct programs and services continue to have the greatest possible impact on the warriors, caregivers, and families they serve.
Prior to joining WWP, Michael was the first permanent Director of the Defense POW/MIA Accounting Agency (DPAA), following his retirement as a Lieutenant General from the U.S. Army. He served as the Military Deputy to the Under Secretary of Defense (Personnel and Readiness) from 2013 to 2015 and as Commanding General, Military District of Washington and Commander, Joint Force Headquarters-National Capital Region from 2011 to 2013.
His military career included duties in key command and staff positions worldwide. He served on the Army Staff, the Joint Staff, and the Office of the Secretary of Defense’s Staff. His combat experience includes command of the 3rd Brigade Combat Team, 101st Airborne Division, in support of both Operation Enduring Freedom (OEF) and Operation Iraqi Freedom (OIF). Michael graduated from the U.S. Military Academy at West Point, New York, in 1980.
Sr. Vice President, National Television Sales, comScore
As Senior Vice President, National Television Sales, Carol works face-to-face and on the phone with comScore’s network clients developing new, innovative approaches to industry challenges using comScore’s granular television measurement insights.
A seasoned media industry professional with more than 20 years of expertise, Carol draws upon a wealth of knowledge in the fields of strategic business development, sales and planning within the media and entertainment sectors in her role at comScore.
Prior to joining comScore, Carol served as Senior Vice President, National Television Sales at Rentrak and spent 16 years growing multiplatform distribution channels for cable network giants and emerging niche networks. Carol entered the media industry via HBO’s legal department and credits the vast experiences she gained through her industry employment as the basis for her success at comScore. Carol was named a Woman to Watch in the cable industry by Multichannel News and Women In Cable Television (WICT) and was named a Rainmaker by CTAM in 2008.
When Carol is not on the road reaching out to network clients and prospects, she enjoys spending time with her college-aged children, as well as golfing, cooking and traveling.
Head of Einstein Discovery, Salesforce
Arijit Sengupta is head of Einstein Discovery, powering the AI and autonomous data discovery of Salesforce's Einstein Analytics. He previously served as the CEO and Founder of BeyondCore, acquired by Salesforce in 2016, that empowered every business user with smart data discovery and advanced autonomous analytics capabilities. Prior to founding BeyondCore, Arijit held a variety of technical and management positions at Oracle and Microsoft. Arijit has been granted 16 patents in advanced analytics, business process as a service, operational risk, privacy and information security. Arijit has also guest lectured at Stanford; spoken at conferences in a dozen countries; and was written about in The World Is Flat 3.0, New York Times, San Jose Mercury News, Harvard Business Review and The Economist.
Arijit holds an MBA with distinction from the Harvard Business School and Bachelor degrees with distinction in Computer Science and Economics from Stanford University. Follow him on Twitter @arijit_sg
Chief Design Officer, SAP
Managing Director, SAP Labs Silicon Valley
Sam is Chief Design Officer at SAP. Through his leadership, SAP has strengthened its mission of listening to customers´ needs leading to tangible results, including SAP Fiori, SAP Screen Personas and SAP´s UX design services. Under his stewardship, SAP has won over 20 design awards, including multiple Red Dot awards. In addition, his team has worked with hundreds of customers using Design and Design Thinking to drive improved user experience and innovations across their organizations. In July 2015, Sam took on additional responsibilities as Managing Director of SAP Labs in Silicon Valley to amplify our message & impact in the industry’s most strategic geographical location.
In this multi-faceted role, Sam leads a wide variety of initiatives that reaffirm SAP’s commitment to innovation and design. He is also an Associate Consulting Professor at the Stanford d.school where he co-teaches courses helping large organizations scale creativity and innovation in their organizations using design thinking and an advisor to the Innovative Technology Leaders program at the Stanford Graduate School of Business (GSB). Combining his SAP hat and his appointment at Stanford, Sam helped drive a recent teaching collaboration with the Stanford d.School, Stanford GSB and SAP to nurture design-minded intrapreneurship in the workplace. It involves courses, workshops and field exercises to practice and apply Design Thinking as a methodology of innovation and driver of organizational change. This was a natural extension of the work he had started in creating a global community of senior leaders driving Design Thinking within their organizations.
President, Start to Finish PM, Inc.
Ernie Baker, PMP, PRINCE2® Practitioner, is the president of Start to Finish PM, Inc. headquartered in Verona, NJ. Ernie’s practice involves training and consulting in all types of organizations on their program and project management initiatives. Ernie is an active member of PMI®, and provided input to the PMBOK® Guide, 3rd ,4th, and 5th Editions. He recently served as a Significant Contributor to the Sixth Edition Update, specifically the Project Stakeholder Management chapter. Ernie is a frequent and sought-after presenter, offering presentations throughout the US, Canada, and Europe. He is best known for his sense of humor, his analogies, stories, and insights into the world of the project manager.
Director Emerging Platforms Research, ESPN
Chris Barton is a Director of Research and Analytics at ESPN. Chris’s team evaluates advertising effectiveness across ESPN’s platforms including TV, Desktop, Mobile, Radio, and Print. Due to the constantly changing media landscape, Chris’s role requires him to continuously evaluate new and existing methodologies with the goal of optimal campaign measurement design. The end result is often an intersection of data, emerging technologies, and traditional applied research. Prior to joining ESPN, Chris was the director of research at Golf Digest Properties. Chris holds a bachelor’s degree from Trinity College in Hartford, CT and a master’s degree from New York University.>
VP of Product, Amplitude
Justin Bauer is the VP of Product at Amplitude, where he strives to make it easy for companies to make better decisions from their data. He’s a 2x entrepreneur as well as an alumnus of McKinsey, Stanford GSB, and Carleton College.
Maarten W. Bos
Research Scientist, Disney Research
At Disney Research Maarten leads a group of behavioral scientists, with the mission to make people feel better and be better. While working on his Ph.D. in The Netherlands, Maarten studied decision-making, influence, and persuasion. Maarten started at Disney Research in 2013, after working as a research fellow at the Negotiation, Organizations, and Markets unit at the Harvard Business School. Through his group’s research and collaborations, his team aims to contribute to our understanding of how individuals interact with the world, as well as developing ways to transfer and apply that knowledge.
Principal, North Highland Consulting
Bill Caswell is a Principal with North Highland Consulting. Bill is a lead for the Hospitality and Vacation Ownership practice, with 30 years of experience in the area. His clients span the industry, including global hospitality corporations, vacation ownership companies, as well as restaurant and retail enterprises. Bill's expertise in customer experience, business efficiency and technology integration helps clients realize and rise beyond revenue and growth expectations. In fact, Bill looks no farther than to his own family for a demographic experience, as his four kids range in ages from 6 to 23; they give him plenty of insight into upcoming trends and predictions.
Assoc. Director, Advertising & Marketing Intelligence, ESPN
Ricky Cedrone is an Associate Director of Advertising and Marketing Intelligence for ESPN. He supports ESPN’s marketing department and media planning teams in identifying and profiling target audiences, informing campaign planning and in-market promo tracking, and providing post-mortem campaign performance analyses. Prior to his five years with ESPN Fan & Media Intelligence, Ricky worked at Millward Brown Analytics in Boston. Ricky graduated from Dartmouth College in 2007 with a BA/BE in Engineering, followed by a Master’s of Engineering Management from Dartmouth in 2009.
Lead Product Manager, Disney Consumer Products and Interactive Media
Joe has led product initiatives for free-to-play mobile games since Apple introduced in-app purchases in 2009. He began his career in games as the co-founder of an indie studio, before moving to Warner Bros to build their mobile business and then joining Disney in 2016. In addition to a range of Disney/Pixar titles, Joe has worked on games from the Hobbit, Harry Potter, and DC Comics franchises. Prior to games, Joe spent 6 years across digital marketing and public service.
He has a degree in philosophy and mathematics from Oberlin College, and an MBA from the University of Virginia.
Sr. Manager, Game Design, Disney Consumer Products and Interactive Media
Joe is a Game Designer with 20+ years of industry experience. He was the design lead for Disney Emoji Blitz and Inside Out: Thought Bubbles, both ranked #1 in the App store, and in the top 20 highest grossing charts. He has worked at Disney for 9 years, designing and producing games for properties including Toy Story, Pirates of the Caribbean, TRON, X-Games, Mickey Mouse, and Club Penguin. As the design lead, Joe is responsible for the vision of the game and overseeing all features to make sure they are fun, well balanced, and support the overall product success.
Sr. Principal, Decision Science, Walt Disney Parks & Resorts
McKay Curtis is Sr. Principal, Decision Science for Walt Disney Parks & Resorts. His work at Disney involves building analytical tools to help business units make optimal decisions. His primary projects have supported the resorts line of business at Walt Disney World. Additionally, he has taken an advisory role on several other projects that span multiple lines of business including the Walt Disney Studios, Disney Cruise Line, ESPN, ABC, and Disney Theatrical Group. Prior to joining Disney, McKay worked as a postdoctoral research associate at the University of Washington where he helped develop statistical methods to analyze data on Alzheimer’s disease.
Consulting Director, Decision Science, Walt Disney Parks & Resorts
Cara J. Dienes joined The Walt Disney Company in 2010. Her responsibilities include innovative analytics solutions for multiple lines of business across Walt Disney Parks & Resorts, in the areas of revenue management and pricing. Prior to joining Disney, Cara worked as a systems engineer in the defense industry. She completed her Ph.D. in Industrial Engineering at Iowa State University.
Director, Consumer Insights, Disney Channels Worldwide, Disney | ABC Television Group
Lisa Dracolakis is Director of Brand and Consumer Insights Research, overseeing strategic content and brand research for Disney Channels Worldwide (Disney Channel, Disney XD, and Disney Junior). Her kids’ content expertise impacts development and current series, programming, franchise, and marketing for DCWW content. Ms. Dracolakis is a current M.B.A. candidate at the University of Southern California and received her undergraduate degree in Communication Studies from UCLA. In her spare time, she brings her work home with her by immersing herself in things that mainly engage tween girls, including reading YA fiction, going on Tumblr, and watching CW dramas.
Dr. Jason Fischer
Conservation Program Manager, Walt Disney Parks & Resorts
Dr. Jason Fischer is a Conservation Program Manager for avian projects with Disney’s Animals, Science, and Environment. He supports Walt Disney Parks and Resorts (WDPR) in managing Disney properties to benefit native birds, develops research and engagement programs focused on the remarkable species that call WDPR home, and works with the Disney Conservation Fund and its partners to reverse the decline of imperiled migratory birds.
Experience Insights Data Services Manager, Walt Disney Parks & Resorts
Scott has been with The Walt Disney Company for 9 years, supporting WDW Transportation, the Guest Experience Services, and Experience Insights and Analytics. Before joining Disney, Scott helped develop the first virtual memory system for the Macintosh and the first digital camera for the Macintosh and Windows PC. He is a Software Engineer with over 30 years of experience programming embedded microcontrollers, firmware, drivers, virtual machines, mapping systems, desktop applications, mobile apps, and web sites. Scott is obsessed with optimization and will program just about anything.
Product Manager and Business Insights Analyst, Disney Consumer Products and Interactive Media
Geoff Freedman put data to work and helped make the business model for Club Penguin Island, a top kids mobile title. In Club Penguin he’s also known as healthychoices, voted as penguin of the year.
Sr. Director, Adobe Marketing Cloud, Adobe
As senior director of Adobe Marketing Cloud, Steve Hammond is a strategic leader for solutions that CMOs, marketers, and digital experience leaders use to make investments and personalize experiences across marketing channels.
Currently, Hammond manages and directs global teams in product management, product evangelism, technical marketing, and help & community to create and deliver value across Adobe’s eight core digital marketing solutions.
With more than 18 years of digital marketing experience, including the last ten years at Adobe, Hammond has worked with hundreds of global enterprise companies on developing and implementing digital marketing solutions that optimize online commerce and media. Working with so many companies across the globe has given him a broad perspective on how to combine technologies and solutions for the next generation of digital marketing.
He is extremely passionate about connecting marketers with technologies that enable efficient and data-driven personalization and optimized digital marketing to propel businesses forward.
Hammond earned a Bachelor of Science in Information Systems and E-Commerce, and an MBA from Utah State University’s Huntsman School of Business.
A frequent speaker, Hammond has presented at large international events including: eMetrics, IAB forums, Adobe Summits in the U.S. and EMEA, Adobe MAX, Mobile Marketing, and other industry events.
Dr. Andy Hines
Assistant Professor & Program Coordinator, University of Houston
Dr. Andy Hines is Assistant Professor and Program Coordinator, University of Houston’s Graduate Program in Foresight and consults through his firm Hinesight. His 25+ years of professional futurist experience includes working inside or with companies such as the Kellogg Company, Dow Chemical, Coates & Jarratt, Inc., and Social Technologies/Innovaro. His books include Thinking about the Future (2nd edition), Teaching about the Future, ConsumerShift: How Changing Values Are Reshaping the Consumer Landscape, 2025: Science and Technology Reshapes US and Global Society, and his dissertation “The Role of an Organizational Futurist in Integrating Foresight into Organizations.
Professor of Statistics, Harvard University
Samuel Kou is Professor of Statistics at Harvard University. After receiving his Ph.D. from Stanford University in 2001, he joined Harvard University and was promoted to full professor in 2008.
His research interests include big data analytics, stochastic inference in biology and biotechnology, economic and financial modeling, Bayesian and nonparametric statistics, and Monte Carlo methods.
He has received numerous awards, including the COPSS Presidents' Award, Guggenheim Fellowship, the National Science Foundation CAREER Award, the American Statistical Association (ASA) Outstanding Statistical Application Award, among others. He is an elected Fellow of the ASA, the International Statistical Institute, and the Institute of Mathematical Statistics.
Vice President, Consumer Insights, Disney Channels Worldwide, Disney | ABC Television Group
Irene Lane is a seasoned research and insights executive, currently VP, Strategic Consumer Insights for Disney Channels Worldwide. She leads a dedicated research team responsible for providing insights and direction to senior management, marketing, programming, development, digital, and franchise teams. She oversees all content testing, kids and family landscape trends, digital product research, and brand health measurement. She works closely across Disney divisions to develop and sustain brands and to grow key franchises. Irene holds a Bachelor of Business Administration in Marketing from San Diego State University, and an MBA from Pepperdine University. Irene joined The Walt Disney Company in 2004.
Professor & Director of Center for Operations Research in Medicine and Healthcare, Georgia Tech
Dr. Lee is Virginia C. and Joseph C. Mello Chair and Professor in the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Institute of Technology, and Director of the Center for Operations Research in Medicine and HealthCare. She is a Distinguished Scholar in Health Systems, Health System Institute at Georgia Tech and Emory University, and Co-Director of the Center for Health Organization Transformation. Lee’s research focuses on mathematical programming, I.T., and computational algorithms. Dr. Lee serves on the National Preparedness and Response Science Board. She is an INFORMS Fellow, and has received seven patents on innovative medical systems and devices.
Sr. Manager, Digital Analytics, Freeform Research, Disney | ABC Television Group
Ely is the Sr. Manager of Digital Analytics for Freeform (formerly ABC Family). Freeform content is distributed through a number of digital platforms (Freeform app/site, Hulu, Netflix, etc.). Stitching data together through various sources and leveraging advance analytic tools, Ely’s team delivers impactful insights about the different viewing platforms. Prior to his current role, he had a similar role at Disney Channel/Disney Junior/Disney XD. Ely got his MBA from UCLA and earned his Bachelor of Science degree in Computer Science from UC Irvine. Ely is currently pursuing a Master’s degree in Data Science at UC Berkeley.
Services Director, Artificial Intelligence, Teradata
Peter MacKenzie is Teradata’s Services Director for Artificial Intelligence in America, where he is responsible for leading a team of Engineers and Data Scientists and the successful delivery of Artificial Intelligence projects in America. Previously, Peter was the Director of Services for Think Big Analytics (acquired by Teradata in 2014), which provides end-to-end support for enterprise big data, including data science, data engineering, advisory, managed services and frameworks such as Kylo for enterprise data lakes; General Manager of Identity and Data Services with the New Zealand government, where he was the business owner for the New Zealand government’s digital identity services; and General Manager for Identity Solutions Laboratory, a start up which developed a suite of open source Identity Management software. Peter holds a BComm in Management Science and a Master’s in Computer science from McGill University, where he was also pursuing a PhD. He left the program and founded a start up based on his research in Distributive Computing.
IT Lead Architect, Walt Disney Attractions Technology, Walt Disney Parks & Resorts
Dave MacLean is a software engineer and architect currently living and working in Orlando, FL. He’s worked since 1980 developing systems ranging from robot automation to data warehousing, web self-service applications to augmented reality. His current projects include video analytics and the Internet of Things. Dave has co-authored six books on Android development.
Research Scientist, Disney Research
Stephan Mandt is a Research Scientist at Disney Research, Pittsburgh, where he is leading the statistical machine learning group. Before joining Disney, he was a postdoctoral researcher in David Blei’s lab, first at Princeton University and later at Columbia University. Stephan holds a Ph.D. in statistical physics from the University of Cologne, Germany. Stephan’s research centers on scalable probabilistic modeling and deep learning. He has published multiple papers at top conferences, including NIPS, ICML, AISTATS, UAI and CVPR. He is an active member of the scientific machine learning community and a regular organizer of the approximate Bayesian inference workshop at NIPS.
Watson Platform Leader, North America, IBM
Robert Monaco, Watson Platform Leader, North America is a technology evangelist focused on how Cognitive systems and AI (Augmented Intelligence) are transforming the world we live in. Robert has enjoyed a career in IT where he has been able to directly influence the adoption of a range of emerging technologies in organizations of all sizes across all industries around the globe.
Prior to IBM, Robert led business development efforts at several successful start-up companies. He holds a B.S. in Biology with a minor in Western Civilization from Providence College.
Principal Database Administrator, Walt Disney Attractions Technology, Walt Disney Parks & Resorts
John has worked for WDPR for the last 19 years as an archietect/developer on the Food & Beverage Datawarehouse, Guest DataMart, and D3. He transitioned over to being one of the D3 DBA’s several years ago where his primary role is to educate users on the DATA and how to utilize the Teradata platform for optimal performance. Prior to joining WDPR John has worked as a software developer in various industries.
Lead Database Administrator, Walt Disney Attractions Technology, Walt Disney Parks & Resorts
Cait has been working at Disney for just over a year as a Database Administrator for the Walt Disney Parks and Resorts Teradata Data Warehouse. Prior to Disney, Cait was a Data Warehousing Consultant at Teradata. Cait graduated from California Polytechnic State University with a degree in General Engineering and an emphasis in Computer Science and Software Engineering. Cait has a strong background in data warehouse performance and has assisted multiple Teradata customers with query performance tuning and improving data warehouse architecture flaws.
Sr. Data Analyst, Unifi Software
Computer Engineer and Business Intelligence architect with 14 years of substantial experience designing and executing solutions for complex business problems involving large scale data warehousing, real-time analytics and reporting solutions. Known for using the right tools when and where they make sense and creating an intuitive architecture that helps organizations effectively analyze and process terabytes of structured and unstructured data.
Vice Chairman, Deloitte Digital, Deloitte
Jay Samit serves as the Vice Chairman for Deloitte Digital and focuses on providing Virtual Reality, Augmented Reality, and Mixed Reality solutions for corporate and public sector clients. Samit has more than 30 years experience in digital transformation and is widely recognized as one of the world’s leading experts on disruption and innovation. His international bestseller Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation has been translated into six languages.
Described by Wired magazine as “having the coolest job in the industry,” Samit helped grow pre-IPO companies such as Linkedin, held senior global management roles at EMI, Sony, and Universal Studios, and pioneered breakthrough advancements in mobile video, internet advertising, ecommerce, social networks, ebooks, and digital music that are used by billions of consumers every day. An adjunct professor at USC, Samit teaches innovation at America’s largest engineering school and is a Magna Cum Laude graduate of UCLA and Presidential Fellow. Samit is a member of the Writers Guild of America and a voting member of the Academy of Television Arts & Sciences.
An active philanthropist, Samit was appointed to the White House's initiative for education and technology by President Bill Clinton, where he helped provide Internet access for the nation's schools. He is a performing member of the Magic Castle in Hollywood and the proud father of two sons who also are magicians.
Sr. Research Scientist, Disney Research
Leonid Sigal is a Senior Research Scientist at Disney Research, Pittsburgh and an Adjunct Faculty of Carnegie Mellon University. He completed his Ph.D. at Brown University (2008); received B.Sc. degrees in Computer Science and Mathematics from Boston University (1999), M.A. from Boston University (1999), and M.S. from Brown University (2003). Leonid's research interests lie in the areas of computational vision, machine learning and computer graphics. He has published over 70 papers in top venues in these fields. His current research spans semantic visual media understanding (e.g., action, object and scene recognition) and (structured) weekly- and semi-supervised learning.
Disney Global Account Executive, Unifi Software
Senior software sales professional with over 20 years’ experience helping companies realize the value of data. Previous roles included Data Platform sales at Microsoft, implementing cloud-based advanced analytics solutions, and Global Alliances and Core Technology sales at Oracle.
Business Insights Analyst, Disney Consumer Products and Interactive Media
Melody has provided analytical support to more than 10 Disney mobile games including Disney Emoji Blitz, Frozen Free Fall, and Disney Crossy Road since joining the company in 2015. Besides game-specific analysis, she applies machine learning and statistical modeling to answer business questions and influence decision making that impact most Disney games. Prior to joining Disney, Melody worked on business intelligence and survey research for a multinational healthcare organization in North Carolina.
Melody’s educational background includes a master’s degree in management from Duke University Fuqua School of Business and a bachelor’s degree in Applied Economics from Hong Kong Baptist University.
Founder & CEO, Shareablee
Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. In addition, Tania sits on both the Media and Technology Council of the World Economic Forum and the Grammy's Digital Council. Tania's career in digital marketing, measurement, and analytics has resulted in her recently being honored with the Great Mind Award from the Advertising Research Foundation, named one of Ad Age's 2016 40 Under 40, and one of 12 women driving digital in New York by Fast Company and Forbes. A lifelong steward of entrepreneurship and professional development for women, Tania founded wimlink in 2008 to hold events and create networking, mentorship, and partnership environments for women in media and technology.